The SH!NE brand was founded by Zeke! with the mission to inspire true self-expression and authenticity through clothing. He later teamed up with longtime friend and music collaborator Henry Hirtz, who helped bring SH!NE to life, turning it into more than just a clothing brand. Now co-owned by Zeke and Henry, SH!NE is a powerful brand of clothing, music, video content, and more, which continues to spread its original message to this day.